Pam Kunick-Cohen – LiveGive Entertainment Strategy

Pam Kunick-Cohen is an accomplished strategic marketing and business development executive with a successful track record of building brands, identifying and opening new lines of business, introducing new products and managing businesses. Pam has proven herself by delivering strong financial results while also nurturing a creative and innovative team environment. Her primary experience has been working with Fortune 100 companies such as Disney, Twentieth Century Fox and HIT Entertainment. Pam holds an MBA from Harvard Business School and an undergraduate degree from University of Michigan. She has 20+ years of experience with some of the biggest entertainment and consumer brands globally. As well, she maintains extremely strong connections within the entertainment, licensing and location and live based arena Most recently, Pam was Senior Vice President, Global Brand Management at Fox Consumer Products. In this role, she built a Global Brand Management team responsible for creating and implementing worldwide franchise and consumer product brand plans for Fox's core Film and Television brands, including Avatar, Ice Age, Alvin & The Chipmunks, Simpsons, Family Guy and Glee. In addition, she was significantly expanded Fox Consumer Products business into the Location and Live Entertainment arena, and developed a plan that will grow that business from less than $1 Million annually to over $100 Million in five years. Pam brings a wealth of knowledge and branding and licensing expertise to LIVEGIVE and ROCK THE ELEPHANT merchandising program.